How our Clients from Starseed Ascension School Generated 70+ Leads for their SaaS Business at a Melbourne Expo

In today’s digital world, it can be tough to stand out and get noticed. With so many businesses offering similar products and services, how do you make sure your brand stands out and attracts customers? Well, that’s exactly what our clients from Starseed Ascension School managed to do at the recent Melbourne Expo. This article will delve into the strategies and techniques they used to grab the attention of expo attendees and generate over 70 leads for their SaaS software.

1. Create interactive displays and demos

One of the most effective ways to get the attention of expo attendees is by creating interactive displays and demos. Starseed Ascension School had a large display area that included a live demo of their SaaS software. The demonstration was so engaging that it drew a lot of visitors to their booth. Attendees could talk to the Starseed team, ask questions, and try out the software for themselves. Creating an engaging display not only helps build brand awareness, it also helps educate potential customers about your products and services.

2. Deliver high-quality presentations

Another way to attract attendees is by delivering high-quality presentations. Starseed Ascension School had several well-planned and well-executed presentations. The presentations were tailored to the audience, highlighting the benefits of their software in a clear and concise way. If you want to stand out at an expo, make sure your presentations are informative and engaging.

3. Have a strong social media presence

Don’t underestimate the power of social media in driving attendance to your event. Social media is a powerful tool that can help amplify your message and reach a wider audience. Starseed Ascension School made sure to promote their presence at the expo on social media using hashtags and other promotional tools. This helped them generate buzz and attract more attendees to their booth.

4. Collect attendee information

One of the best ways to measure the success of your event is by collecting attendee information. Starseed Ascension School employed various methods to collect attendee information, such as having a sign-up sheet at their booth, and using lead capture devices. This helped them collect valuable data about their target audience. It also helped them follow up with potential customers after the event.

5. Follow up with leads

Just because the expo is over, it doesn’t mean your work is done. Follow up with attendees who showed interest in your products and services. Send them a personalized message or email thanking them for stopping by your booth. This is a great way to build a relationship with potential customers and keep your brand top of mind.

Standing out at an expo can be challenging, but with the right strategies and techniques, it’s possible to generate valuable leads and make lasting connections with potential customers. Follow the tips outlined in this article and take your event to the next level. Remember to create interactive displays and demos, deliver thoughtful presentations, have a strong social media presence, collect attendee information, and follow up with leads. Good luck!